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SMIRNOFF X1 VODKA INFAMOUS COCKTAIL MIX

Project type

Digital Video

Date

2020

Location

Lagos

THE BRIEF
In 2020, Smirnoff Chocolate X1 Vodka realized their Nigerian market was filled with patrons who didn’t know other methods of enjoying the product and so they asked us to help them out.

THE SOLUTION
My team and I created the Smirnoff Infamous Cocktail Mix- drawing our muse from then running Smirnoff Infamous communication.
Interactive recipe cards were proposed and situational videos were produced. Influencers were also mobilized with each given a box to create their own Infamous Mix.

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