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Smirnoff Vodka Infamous
Project type
OOH, BTL, Digital
Date
2020
Location
Lagos
The Brief
Following Smirnoff’s global ‘Infamous’ communication platform, Smirnoff Nigeria needed to drive top-of-mind awareness (TOMA) and align locally with the international brand narrative.
The Solution
We reimagined the global ‘Infamous’ campaign for the Nigerian market, infusing it with a bold, culturally relevant edge. Using a striking black, red, and white visual palette, we crafted rebellious, witty copy that spoke directly to our audience’s unapologetic spirit. The result was a bold, head-turning rollout that made Smirnoff’s infamy feel proudly local.
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