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Smirnoff Ice Label Change
Project type
OOH, BTL, Digital
Date
2020
Location
Lagos
SMIRNOFF ICE
LABEL CHANGE
THE BRIEF
Smirnoff Ice just got a cool new label change and is finally ready to do communications with the Nigerian market.
THE SOLUTION
We created communications for this brief using traits from an earlier proposed idea ‘Never Ordinary- Always Spirited’ we had with the client and showcased the new label.
This way the label change could begin the campaign as opposed to being an add-on.
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