ORIJIN BITTERS 60th INDEPENDENCE

THE BRIEF
Nigeria was 60 in 2020 and Origin Bitters wanted to give its consumers a platform to voice their hearts out.

THE SOLUTION
Realizing Nigeria would be 60, we asked what every Nigerian truly wanted and noticed everyone was full of lamentations and questions of why, how and when the Nigerian narrative would evolve. We decided to give the people a platform to express themselves and ideated ‘Talk to Nigeria’. This concept gives a mic to members of the nation to voice their fears, hopes, dreams and wishes for the country as it turned 60.

THE RESULT
The #TalktoNigeria trended on independence day with people and celebrities recording their videos to express themselves.
A microsite was also created to engage the audience.