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Nestle Milo SKU 50g
Project type
OOH, BTL
Date
2016
Location
Lagos
NESTLE MILO
MORE PROMO
THE BRIEF
Nestle Milo wanted to alert consumers that an extra 50g had been added to the refill pack- It was a way to give back to their consumers but also a way to make them buy more of the refill pack.
THE SOLUTION
We proffered 50g more radio communications, OOH and print playing with the rich chocolatey goodness and feel of the brand.
These communications also looked appealing to children which pushed sales of the SKU even more.
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