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MTN MEGA BILLION PROMO
Project type
360 Marketing Campaign
Date
May - September 2025
Location
Nigeria, Lagos.
A nationwide promotional campaign aimed at rewarding MTN users with millions in daily and weekend cash prizes. I crafted the core campaign messaging, wrote the TVC script (produced and aired), developed a radio jingle currently running, and created copy for digital and billboard ads deployed across Nigeria.
The campaign blends aspirational storytelling with clear, actionable messaging to drive mass participation.
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