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Lagos State Tax
Project type
BTL
Date
2018
Location
Lagos
LAGOS STATE
TAX
THE BRIEF
The brief was as simple as most- remind Lagosians to pay their taxes for the development of the state
THE SOLUTION
We created radio’s in various languages [Pidgin, English and Yoruba] accompanied by print ads that were distributed everywhere to motivate Lagosians to pay their taxes
THE RESULT
More people where upfront in paying their tax- plus the design style was appreciated by many as more inspiring
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