IOGC – Conversion 300 Promo

Following the success of the “Drive the Difference” campaign, the client returned with a new brief: promote a limited offer where 300 Nigerians could benefit from subsidised CNG vehicle conversions. I developed the concept “Conversion 300” as a continuation and sustenance of the CNG advocacy journey.
The idea positioned recipients as part of an exclusive movement—early adopters driving cleaner change on Lagos roads. Messaging focused on urgency, reward, and purpose, reinforcing the brand’s commitment to affordable, sustainable energy for all.
The “difference” highlights the environmental, economic, and performance benefits of CNG, positioning early adopters as pioneers redefining transportation in the state.