HPZ

TVC's, Radio

2022

Lagos

CLIENT: HPZ
TVC: ‘INNO’
DUR: 2 Mins

SYNOPSIS
A montage video that highlights the product usage within the family and commercial category. Taking heavy cues from?
The story follows a series of people
Products:
• TEC Generator – need specs
• Energy saver AC
• Inverter Washing machine
• Deo Fresh fridge
• Freezer
• TEC Cooker
Characters:
• Young kids playing in the compound
Their mother DEO Fridge
• Dad & daughter Inverter Washing machine
• Team after football game as they enter the crib and turn on the ac (fast cooling /energy saving)
• Warehouse Cold room for freezer
• Backyard cookhouse, there are grills and a bunch of guests- the chef uses the oven of the TEC Cooker to bake and makes some dishes on top as people eat in delight
Flow:
• Scene opens on child’s backyard bday party
Mother goes to the kitchen to pull the cake out of the DEO- use slow, dance like body movements (like the pace in clients recommended)
As she opens the fridge to pull out more junk, emphasize the specs of the DEO like fridge capacity, veg holders and all that
Cut to her taking the chilly cake & treats

HEAVY USE OF ON-SCREEN GRAPHICS- only VO is narrator

• Next scene is a dad and daughter doing laundry and they engage in a laundry fight game- highlights the bond angle and uplifts the masc. gender.
As the father-daughter pair play, camera highlights the new innovations on the Inverter Washing Machine

• Next scene starts from the generator house as a lady tries to turn on her TEC generator- focus on the specs and simplicity of use as she turns it on and we follow her inside to experience the energy quality.

• Next scene shows a team as they round up practice on their street and enter one of the boys apartment to chill- highlight the AC

• Next scene is a fully stocked cold room (warehouse) with filled arrays of the freezer

• Last scene is a backyard cookout party where narration starts. Chef using the TEC Cooker highlights product.

• End video with product array shot and payoff / proposed mnemonic jingle

Important Adds:
• 50% Electric Saver Inverter Freezer
• 50% Electric Saver Inverter Refrigerator
• 50% Electric Saver Inverter Washing Machine
• 70%bElectric Saver Air-conditioner














SCRIPT
VIDEO AUDIO
Scene opens on a child’s backyard bday party, the compound is well decorated, and kids are running about happily playing.
Camera focuses on the mother as she moves back into the house























Up & under Soft & moving music

She goes to the kitchen as camera emphasizes the external beauty of the DEO Fresh Refrigerator.
She opens the fridge kitchen and pulls out a cake.

Frosty lettering at the edge of the screen appears with graphics.

On-Screen Graphics:
• DEO Fresh Technology

As she opens the fridge to pull out drinks from the side door, emphasize the specs of the DEO like fridge capacity, veg holders and all that
On-Screen Graphics:
• 50% Electric Saver Inverter Refrigerator

She walks out into the party as all the kids scream excitedly for cake and adults begin to clap.

Scene transitions to a father and daughter doing laundry together, they play with the bubbles and laugh as he tickles his kid.
Camera pans over Washing Machine and highlights external aesthetics

As the father-daughter pair play, camera highlights the new innovations on the Inverter Washing Machine
On-Screen Graphics:
• 50% Electric Saver Inverter Washing Machine

Scene transitions to a suburban home as a lady walks out to her generator house to turn on her gen.
Camera focuses on the TEC generator giving a first glance view.
As she moves to turn on the gen, camera follows as she uses the on button, turns on the fuel valve, uses the choke, pulls, or turns the key and finally turn on the ON supply switch.

On-Screen Graphics:
• High Capacity

As she finishes camera follows her inside and showcases the capacity of the gen by her appliances that are on and stable

Scene cuts to a group of mix gender street soccer players playing a game in their area field, they’re covered in sweat as their game comes to an end.

They chatter inaudibly as they walk home and disperse. Camera follows one of them as he goes into his self-contain apartment and turns on his Energy Saver AC.
Camera focuses on the aesthetics and specs on the product.

On-Screen Graphics:
• 70%bElectric Saver Air-conditioner

Camera pans out while revealing the guy laying down relaxing in bliss.




Scene transitions into a big cold room- like CHI Distributors, an array of the Freezers is being stocked.
Camera pans over the product emphasizing the spec and capacity.

On-Screen Graphics:
• 50% Electric Saver Inverter Freezer

Last scene opens on a backyard cookout party, there are games, drinks, grills and loads of happy people vibing. Camera pans across the event and focuses on the cooking section to reveal the Chef using the TEC Cooker to sauté some seafood stir fry for some giggling girls.

Camera focuses on the TEC Cooker and highlights its spec
On-Screen Graphics:
• Info

Camera zooms out into a sky view shot as graphics appear

On-Screen Graphics:
• Old Slogan
OR
• Innovations that’s all about You
Transition to end video with product array shot and payoff / proposed mnemonic jingle

Haier Thermocool …