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Coldstone New Flavors

Project type

360 Campaign

Date

2021

Location

Lagos

COLD STONE
NEW FLAVORS

THE BRIEF
Cold Stone creamery launched new flavors and want their consumers to know about their creamier new options.

THE SOLUTION
After experiencing the product, we all agreed on a creamier difference and decided to focus on that benefit. That thinking led to the birth of ‘More Reasons to love Cold Stone’ which focused on the reasons people love the brand.
Playful, colorful and inviting was channelled into our communication from the radio down to the prints and OOH.

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