CHI

New Package Design for SKU's.

As a team we had to do the following;
1. Conduct a thorough brand analysis, including SWOT analysis, to understand the brand's identity and market position.
2. Conduct market research to gather insights on consumer preferences and competitors' packaging designs.
3. Develop design concepts that align with the brand's identity and address consumer preferences and trends.
4. Create prototypes for testing and gather feedback from consumers to refine the designs.
5. Iteratively refine the designs based on feedback to optimize shelf appeal and brand recognition.
6. Finalize artwork and packaging specifications for production, ensuring quality and cost-effectiveness.
7. Develop a marketing strategy to promote the redesigned packaging, utilizing various channels to generate excitement and drive sales.
8. Monitor consumer response and gather feedback to inform future packaging iterations and improvements.